About

Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)

Don Smith

President, Red Rock Financial Group

I have been in the financial industry since 1994.

I am a retired High School Economics teacher and wrestling coach. I also spent 25 years with the Arizona Army National Guard, retiring as a LTC.

I have always felt it was my job to help people reach their goals and dreams. Much of what I did and still do it to educate people on the Suitable course of action for today and to help implement things that can help them in the future.

As a result, my extensive experience and knowledge gained throughout my years in the financial industry allows me to provide guidance to individuals, families and businesses to aid in their financial goals. From those who are just envisioning their financial future, to those who are looking for guidance in growing their business, working with a financial professional who has the heart of a teacher, I can help you reach your financial goals. Whether your priority is to eliminate debt, manage retirement savings, protect your family, or just have an initial interest in investing, my experience can help guide you on your way.

Because I put the education of my clients first, you can be confident that I am here to serve your best interest first, and to do what I can to help you achieve your goals.

My philosophy revolves around a few simple ideas:

  • Protect yourself, your family, and your wealth with proper insurance coverage.
  • Reduce your debt and use the extra money saved to accumulate wealth
  • Achieve financial freedom

Currently, I am proud to serve the Las Vegas community. I am also licensed in 26 states.

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Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.